What Is Noni Juice?

All about Noni Juice

Noni juice is a health supplement derived from the fruit of the Noni tree (Morinda Citrifolia).

Noni Juice is considered by many Polynesian cultures to have a wide variety of health benefits and has been used as medicine, food and even as a dye. 

Much prized by ancient cultures for more than 2,000 years, Noni has, in recent years, been rapidly gaining in popularity as a 21st-century healthcare trend.

While doctors continue to study the Noni plant to unlock Noni’s many secrets, health experts across the globe are astounded by the potential healing benefits of Noni juice.

A high percentage of consumers who drink Noni juice regularly report improvements in overall health, energy and general well being.

There is a well rounded and “fact checked” article about noni juice,  on the website, healthline.com, written by Maria Zamarripa

You can find it here: https://www.healthline.com/nutrition/noni-juice

Ripe Noni Fruit - Noni Juice

What to look for when buying Noni Juice

Noni Juice seems to be everywhere these days, but with so many brands on the market, it can be overwhelming to select the right product for your needs. Key indicators of quality Noni that are important to look for when purchasing Noni juice are:

1. The Source

The first step in finding high quality Noni juice is knowing the origin of the fruit, which means find out where it was grown. Quality begins at ground level so look for Noni grown in Hawaii or within the U.S. American farmers must be certified by state departments of agriculture, while other counties may still be using prohibited synthetic fertilizers, and pesticides.

2. Is it Organic?

The term “organic” refers to the way agriculture products are grown and processed. Noni that is organically grown, is grow without Toxic Pesticides or Herbicides. When it comes to organic Noni farming, USDA Certified Organic is “the strictest organic standard in the world.” Organic applies to every step: farm to shelf. Therefore organic Noni juice is without a doubt, the best form of Noni juice. Healing Noni Juice is grown in the fertile volcanic soils of Hawaii and is certified USDA Organic, Kosher, GMP (Good Manufacturing Process), inspected & approved by Food Safety Auditors.

3. How is Noni juice produced.

Noni juice can be prepared for consumption in many different ways.

Noni juice may be fermented or unfermented,  fresh-squeezed or drip-extracted.

Traditionally Noni juice was drip extracted, fermented and aged for several months before being bottled and ready for use. Healing Noni have found that the optimal time for ageing is from 2 to 5 weeks. 100% Pure undiluted organic Noni juice is best.

Noni juice fermented for 2 to 5 weeks

All About Noni Fruit

Noni fruit itself is a light yellow, lumpy mango sized fruit. The flavour of the fruit is quite pungent. It has a strong, distinctive, ripe, cheesy smell with an astringent flavour. Because of this, the Noni fruit has come to be considered a famine food.

What Does Noni Juice Taste Like?

Let’s get this out there first – Noni juice is an acquired taste. It generally isn’t a drink people rush out and buy because it tastes amazing. However Noni juice is becoming a popular superfood drink, as the health benefits prove to be well worth it!  For those that prefer a lighter flavour than the straight Noni juice taste, there are varieties of Noni juice mixed together with other berries or juices that taste better,  such as Healing Noni’s New Berry Blend.

How Long has Noni juice been around?

Noni has been used by ancient cultures for more than 3,000 years. Noni juice is rising in popularity because there is a growing body of research that supports many of the traditional beliefs around the health benefits of Noni juice.

More than ever the use of natural healing herbs and super fruits as part of a well balanced diet has seen the popularity of Noni juice steadily increase.

Noni juice as part of a balanced diet

The History Of Noni Use

In Hawaii the Noni plant is known as a canoe plant.  It was first brought to the Hawaiian islands by the Polynesian voyagers, and was honoured as an “important medicine plant” during the Polynesian expansion. Traditionally the Kahuna or traditional Hawaiian healers used every part of the Noni plant for different healing treatments, including Noni fruit, Noni flowers, Noni stems, Noni leaves, Noni bark and Noni roots, and last but not least Noni juice.

Traditional Healing

Many other cultures across the globe have also reached for the Noni plant as a herbal medicine, with it featuring prominently in Ayurvedic traditional healing. (Ayurveda is an ancient health care tradition that has been practiced in India for at least 3,000 years). In the ancient Ayurvedic texts the Noni plant is mentioned as “Ashyuka” which means longevity.

Amok Recipe

Noni is eaten by a number of cultures in Southeast Asia. For example the Khmer people of Cambodia use it as medicine, juice, cosmetics and food.  Young Noni leaves are sometimes used in the traditional “Amok”  recipe, often referred to as “starvation fruit” by the indigenous peoples in the South Pacific, implying it’s an emergency food source to turn to during times of famine.

Used As A Dye

The Noni plant has also been used in some cultures to produce dyes. The bark of the tree can be used to create a brownish purple colour and the roots of the tree can be used to make a yellowish colour. These dyes had prominent use in the cultures of Austronesian people.

Used To Treat Pain & Inflammation

Noni was traditionally used to treat pain and inflammation, digestive system issues, parasites, tumours, abscesses, cysts, angina, burns, diabetes, hemorrhoids, skin allergies and warts. It was also used for reducing swelling and pain relief for movement related issues such as osteoarthritis, rheumatism, backache and joint problems.

Noni juice with noni fruit

The Noni Tree’s Unusual Production Cycle

Morinda Citrifolia is the scientific name for the Noni tree. Unusually, Noni trees produce their fruit first, and then they flower. This is the opposite to nature’s typical production cycle. In nature, the regular cycle is for a flower to bloom, a bee to come and pollinate it and then for fruit to form. However, the Noni fruit grows and then flowers –  up to 75 flowers grow on the fruit. So Noni fruit doesn’t require pollination by bees, which is highly unusual. Bees do however love the pollen from Noni trees, and in turn make some incredibly delicious Noni flower honey, which is high in antioxidants and much prized for it’s healing properties. Raw honey from the Noni flower.

Where Do Noni Trees Grow?

The Noni tree typically grows in tropical climates, being native to Southeast Asia and Australasia. While this is its natural range, the Noni tree was cultivated and spread by Polynesian people, who brought the plant with them as they expanded out into the pacific.  Noni trees will grow to be between 10 to 30 feet high. Noni fruit can grow in a variety of terrains including shady forests, rocky shores and even around rocky outcrops.

In Hawaii, ideal growing conditions exist in lava flows where Noni trees enjoy the nutrient rich soil found in the cracks in lava.

Noni Trees Hawaiian Noni

Is All Noni Juice The Same?

Unlike any other Noni, Healing Noni plants are exclusively grown in mineral rich volcanic soil, found in the lower regions along the coastline of Puna on the Big Island of Hawaii. This lava soil is untouched and bursting with minerals and nutrients adding to the healing properties of Healing Noni’s juice.

Noni Juice from Healing Noni is 100 percent pure — no additives, water, or sugar — just pure healing Hawaiian Noni juice.

What elements does Noni juice contain?

Among other elements M. citrifolia contains phytochemicals that have antibacterial, antiviral, antifungal, antitumor, anthelmintic, analgesic, hypotensive, anti-inflammatory and immune enhancing effects.
The Nutrients found in Noni Juice include:

  • Vitamin C
  • Biotin
  • Folate
  • Magnesium
  • Potassium
  • Calcium
  • Vitamin E
  • Xeronine
  • Proxeronine
  • Polysaccharides

Immune boosting chemicals in Noni juice

Is Noni Juice Safe?

For the general population Noni Juice is generally considered safe to drink and pure Noni Juice the safest. It is always recommended that you consult your physician when adding anything new to your diet.

An article on webmd.com includes:

“Although there isn’t a daily recommended intake of Noni juice, studies show that drinking up to 750 milliliters, or just over 25 ounces, of Noni juice per day is safe. In fact, Noni juice is considered just as safe as other common fruit juices.”

See more info from webmd.com about Noni juice here: https://www.webmd.com/diet/health-benefits-noni-juice#2

An article titled “The Potential Health Benefits of Noni Juice: A Review of Human Intervention Studies”** contains some in depth information for people who want to find out more about the potential benefits of Noni juice.

Another article called “Morinda citrifolia (Noni) fruit–phytochemistry, pharmacology, safety”*  mentions:

“Based on a toxicological assessment, Noni juice was considered as safe.”

Is Noni Juice Good For You?

When you add together the traditional medicinal uses of Noni with the extremely positive consumer feedback and more recently research into the potential health benefits of Noni Juice and other Noni products you will come to the conclusion that Noni juice weighs in with noticeable health benefits.

NB: Noni Juice is not approved by the FDA. So, it cannot be described as a medicine nor can anyone state that it can be used to diagnose, prevent, treat or cure any diseases.

However, a good number of human trials have been conducted researching the possible health benefits of Noni Juice.

Findings About Potential Health Benefits of Noni Juice:

The results of many worldwide trials have been very positive and include:

  • “Improvement of Joint pain and mobility”
  • “Antioxidant and DNA protection”
  • “Increase physical endurance”
  • “Increased immune activity”
  • Reduced blood sugar levels in diabetics
  • Weight management properties and reduced muscle loss whilst dieting
  • Help with Osteoporosis and associated hearing loss
  • Reducing blood pressure
  • Gingivitis

Other benefits reported include:

  • Increased energy
  • Increased muscle whilst bodybuilding
  • Help with depression
  • General Wellbeing
  • Improved quality of life

Healthy Couple - Noni juice is good for you

Some Benefits of Noni Juice in More Detail:

Benefits of Noni Juice

It is believed that there are many health benefits from adding Noni juice to your diet. The root of these beliefs lies in the longstanding practice of the plants’ use as a traditional medicine. However recent studies have confirmed many of these beliefs. The feedback from regular Noni drinkers is also extremely positive.

High in Vitamin C

Healing Noni Juice contains a high percentage of Vitamin C. Vitamin C (AKA ascorbic acid or ascorbate) is an essential nutrient that aids in the repair of body tissue. It is also a great antioxidant. Vitamin C is also a great immune system booster and is involved in the functioning of several enzymes. It is suggested that high Vitamin C in your blood levels is a great indicator of your overall health.

Noni as an antioxidant

Noni Juice is a great source of antioxidants. Antioxidants are compounds that inhibit oxidation in the human body. Oxidation can release free radicals (an atom, molecule, with an unpaired electron that can be extremely reactive) and produce a chain reaction that can damage cells. Research has shown that antioxidants reduce the risk of disease. Studies of Noni juice have suggested that it is a more effective antioxidant than some other fruit juices.

Improving the quality of life for people with Osteoporosis

Noni Juice could be a good way of improving quality of life for people with osteoporosis or osteoarthritis. According to a study published in the Journal “Functional Foods In Health And Disease”, Noni Juice is a “potential, safe, and effective agent that may be able to reduce the symptoms of osteoarthritis and help improve quality of life”. The article also makes reference to Noni’s use as a painkiller in traditional medicine.

Noni’s effect on Cardiovascular health

Research has shown that Noni can have positive effects on cardiovascular health. One study has indicated that Noni may help prevent Arteriosclerosis, a condition where the heart’s arteries can become thick and stiff, restricting blood flow to organs. This is in contrast with healthy arteries and blood vessels which are typically flexible.

Noni as an Antidepressant

Research has indicated that Noni fruit may have antidepressant properties. A study has suggested that Noni is useful as a monoamine oxidase inhibitor. Monoamine oxidase inhibitors are used to inhibit monoamine oxidase enzymes which can cause depression and other mental health issues.

Noni’s effect on stress induced cognitive function

A study has shown that Noni may have an effect on stress based cognitive inhibition. The study was conducted on mice and involved testing mice with a stressful water maze. The mice that were taking Noni managed to complete the maze quicker suggesting lower effects of stress.

Noni’s effect on memory loss/alzheimers

Another study with mice has shown that Noni may have a positive effect on memory.

The study concluded that Noni had reduced an impairment in mental retention in mice. The study suggested that “NONI might offer a useful therapeutic choice in either the prevention or the treatment of Alzheimer’s disease”.

Noni Fruit juice - healthy and safe

Noni Juice: “How Much, How Often, For What”

For three years, renowned medical doctor Neil Solomon undertook an intense study on Noni Juice. In this book on the subject Dr. Solomon gives guidance on how much Noni Juice people should drink, how often they should drink it and for what conditions.

You can find this book on Amazon.

In his book he writes:

“Research indicates that Noni stimulates the immune system, regulating cell function and cellular regeneration of damaged cells.

The fact that Noni seems to operate on the very basic and critical cellular level may explain why it’s useful for a wide variety of conditions.”


* https://pubmed.ncbi.nlm.nih.gov/17286240

** The Potential Health Benefits of Noni Juice: A … – NCBI – NIH

https://www.ncbi.nlm.nih.gov › articles › PMC5920423